Wikipedia defines Search Engine Optimization (SEO) as the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
As simple or complex as it might feel, definitely this is equally important and challenging as designing a website and Social media.
Now, what does a typical SEO Company offer its SEO service to clients? here is a list of services that encompass broadly but briefly.
List of Contents
>> SEO Gap-Fill Analysis of Website or Audit
sub categorically, it essentially includes URL testing, link checks, bad linking…page navigation and internal page linking, Site map, KEI analysis, positioning in search engines, page ranks, Alexa ranking, image ALT tagging…
>> On-Page SEO
On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more target-centric traffic in search engines. On-page refers to both the content and HTML source code of a page that needs to be optimized. It is also designed to implement the problems and potential issues that an SEO audit uncovers.
on-page optimization would generally target the home page and a few other important pages on the website
>> SEO Content Writing
As we all agree by now that irrespective of ANY level of SEO activities we indulge in, content always has its own 1 rank from a search engine and visitor retention is concerned. It might be an achievable task to attain the number one position in search engines but to maintain and retain the # 1 position in the search results, constantly adding original and subject-relevant content is the key.
From an SEO point of view, the copywriters essentially create a mix of natural content and a blend of service/product-related keyword and guest blog post content.
>> Code Optimisation
I personally have a natural tendency to debate what and how a coder typically writes pages. for example one registration form on say “membership” page for a gymnasium website, developer A may write the form in say 30 lines and finish the form perfectly. Developer B may still code the SAME form in say 70 lines, and get the SAME results, now how do you compare who’s right and who needs a re-training course?
Hence optimizing the HTML or the PHP or the.ASPX pages need to be done so that search engines index the page and remain. It involves a high level of understanding both at the technical and SEO level. First, it can help alleviate code clutter and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don’t have to wait around while your page loads (because it’s too long, or has too many images, etc).
With SEO We Achieve
- Improve the search engine friendliness of the website so as to get optimum indexing.
- Improve the website’s page ranking
- Leverage well-written, useful, helpful, and interesting content
- Optimize textual content by incorporating a choice of keywords into the content.